Shopping online used to be considered silly, and even hazardous, at one point in time. Hidden fees were common, scams and fraud were common, and many were scared to enter their credit card data into a browser window. Because of the internet juggernaut, Amazon, online buying has become the norm. In the world of online purchasing, Amazon is the most recognizable name. Since its inception more than two decades ago, the world's largest retailer has expanded its product range to include everything from boutique sellers to worldwide brands.